Nicorette 'Make Smoking Suck Less' TV Film and alli Weight Loss Digital

The goal was to create distinction from other brands telling smokers they can fight the evil cravings inside them.

Our solution - create empathy with people at key moments of time by conveying the honest truth, smoking sucks, but Nicorette can help make quitting smoking suck less. 

The challenge was to overcome negative buzz surrounding the product’s unpleasant treatment effect.

Our solution – turn each pill into a wake-up reminder, encouraging people to modify their behavior towards making more conscious, healthy choices.  Followed by creating a comprehensive program and online community sharing support and stories of success.

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