About Me

I am a brand builder and strategic marketer with 20 years experience leading strategy and integrated marketing for Fortune 500 brands and up-and-coming challengers at world class agencies, media companies, and brands.

I am the founder, Fractional Chief Strategy and Marketing Officer of the Field Trip Department. A consultancy that serves as a fractional strategy and marketing department, plugging into brands and agencies, to provide objective strategic leadership and creative marketing services in one. We offer fiduciary partnership, C-suite leadership, unbiased guidance, and perfectly curated teams - matched to the true needs of a growing business.

My career has straddled the entire marketing industry, taking on leadership roles at brand-side companies, global media companies, entertainment studios, and agencies of every discipline.  

I live in Summit, New Jersey with my wife and two young kids, but can be foundwandering around hiking trails and obsessing over craft breweries.

What I do

While I am strategist at heart, I’ve guided brands from end to end throughout the brand and growth marketing journey.

·       Consumer research and insight development
·       Brand strategy, positioning, and narrative crafting
·       Creative campaign strategy
·       Communication strategy and experience planning
·       Go-to-market integrated planning
·       Digital, website, and social media marketing
·       Brand marketing and product messaging
·       Content marketing and editorial planning
·       Branded entertainment, content, and journalism
·       PR communications
·       Creative services and studio operations 

Who with

Prior to starting the Field Trip Department, I was the Executive Strategy Director of Bloomberg, founding and leading its in-house brand consultancy and marketing services organization. I am proud to have launched the inaugural New Economy Forum, a global initiative, summit, and media platform committed to solving global socio-economic challenges.

I’ve been fortunate to work with some of the most recognized and respected marketing and media powerhouses: Bloomberg Media, The Atlantic, Vice Media Group/Virtue,  TBWA\Chiat\Day, Saatchi &Saatchi, Publicis MRY, and Starcom MediaVest Group.

Covering just about every industry:

Financial services: Visa, Charles Schwab, NASDAQ, Fidelity, Wealthspring Capital, Sage Mountain, Wellesley Asset Management, nate

B2B and Corporate: 3M, Chevron, Dorilton Capital

Tech: Logitech, Ericsson, Intel

Entertainment: Netflix, Hulu, HBO, Viacom, B2B

Consumer Packaged Goods: P&G Olay, PepsiCo, Coca-Cola,Diageo, WW Weight Watchers, Mrs. Meyers, Oral B, J&J, Clairol, Skittles, Starburst, Mentos

Retail: Dicks Sporting Goods, Wayfair, Quince

Automotive: Hyundai, Nissan, General Motors

Travel: Brand USA, Jumeirah Hotels and Resorts, Jamaica

Cannabis: Weedmaps  

Using Format