Skittles 'Taste The Rainbow' Case Study - TBWA\Chiat\Day - New York
The goal was to shift Skittles from a colorful candy brandinto an icon of unpredictability.
Our solution - infiltrate teen culture with a ‘rainbow of possibilities.’
The goal was to shift Skittles from a colorful candy brandinto an icon of unpredictability.
Our solution - infiltrate teen culture with a ‘rainbow of possibilities.’