Nissan GT-R - TBWA\Chiat\Day - Los Angeles
The goal was to globally launch the Nissan GT-R as theultimate statement of passion from the Nissan brand.
While most super cars are reverential and for the elite few,the GT-R was designed differently. It began as humble family sedan andtransformed into a mythological beast dubbed “Godzilla.” It was so dominant on the racetrack, the carwas banned and the series abolished. Produced in limited supply in Japan onlyuntil 2002, the rest of the world was left to cherish the GT-R in video games,comic books, and fanatic anticipation.
Our idea - Nissan GT-R. The Legend is Real. The only super car for anyone, anytime, anywhere.
While most super cars are reverential and for the elite few,the GT-R was designed differently. It began as humble family sedan andtransformed into a mythological beast dubbed “Godzilla.” It was so dominant on the racetrack, the carwas banned and the series abolished. Produced in limited supply in Japan onlyuntil 2002, the rest of the world was left to cherish the GT-R in video games,comic books, and fanatic anticipation.
Our idea - Nissan GT-R. The Legend is Real. The only super car for anyone, anytime, anywhere.